I was sitting here contemplating……eating my muffin…..and I had what alcoholics call…..a moment of clarity

Actually I wasn’t eating a muffin, I was attending a keynote by BJ Fogg called “What Causes Behavior Change ?”, but I had one of my few moments of clarity.

This keynote has influenced my work ever since. In my line of work a behavior change means that a user starts using, or continues using an application on either web, mobile or TV. But this also works on websites, loosing weight, stop smoking or whatever that needs a behavior change.

The Fogg Behavior Model is a simple one

Fogg Behavior Model (FBM) shows that three elements must converge at the same moment for a behavior to occur: MotivationAbility, and Trigger. When a behavior does not occur, at least one of those three elements is missing.

Read about the FBM here:
Fogg Behavior Model
BJ Fogg website
BJ Fogg on Twitter
10 new gurus you should know, Fortune Magazine